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CLIA Card and How to Get One

Updated: Sep 24, 2019

What is CLIA?

Cruise Lines International Association (established in 1975) - the world’s largest cruise industry trade association, providing a unified voice and leading authority of the global cruise community.

CLIA is the global organization that fosters our members' success by advocating, educating and promoting the common interests of the cruise community.

CLIA represents the interests of the cruise industry community.

50+ Cruise Lines – From ocean to specialty cruise ships, CLIA lines represent more than 95 percent of global cruise capacity. 340+ Executive Partner Members – As key suppliers and partners to the cruise lines, executive partners play a major role in the successful operation of cruising, including ports & destinations, ship development, suppliers and business services.15,000 Global Travel Agency and 25,000 Travel Agent Members – CLIA travel agency members include the largest travel agencies, host travel agencies, franchises and consortia in the world. CLIA Cruise Lines serve more than 24 million passengers annually.

What is CLIA card?

CLIA card (EMBARC ID - Enrolled Member Benefit and Recognition Card) issued by Cruise Lines International Association is travel agent's identification card showing membership with CLIA. EMBARC ID card is often used as proof that the card holder is an official seller of travel.

Why host travel agency needs CLIA number?

It’s a number for vendors to identify you as a seller of travel. You can't book travel as a travel agent without this number. The vendor recognize the travel agents or host travel agency and it's perks & benefits by CLIA number in vendor's system. It works  the same way as the ARC or IATA number, it’s just issued by another organization and has different barriers of entry & expenses associated with it. CLIA supports policies and practices that foster a safe, secure, healthy and sustainable cruise ship environment and is dedicated to promoting the cruise travel experience.

How to get CLIA card?

Now that you’re familiar with Cruise Lines International Association, you might be wondering how to obtain a CLIA card. As part of working with an established host agency like BNT Travel Group, you do not have to obtain your own CLIA number to obtain the card. Issued by Cruise Lines International Association, the CLIA card is your travel agent identification card showing your membership with CLIA. It allows you to identify yourself to travel suppliers as being a part of CLIA.

BNT Travel Group is a CLIA member and pays a memberships fee annually to CLIA.

As a Premier Agency Member, all BNT Travel Group agents who qualify (see requirements below) are eligible to apply for an individual CLIA membership under BNT Travel Group.

  • Must be an active BNT agent for at least 6 months

  • Produce $5000 or more in agent's commissions within a calendar year

  • Take and pass all educational courses provided by each respective cruise line

  • Submit a completed application along with the annual CLIA Membership fee ($79)

CLIA card benefits

As the official credential of the cruise industry, EMBARC ID provides CLIA Individual Agent Members with the following benefits:

Personal travel discounts and amenities with a variety of hotels, rental car companies and attractions, including Marriott International, LEGOLAND Florida, Universal Orlando Resort and Universal Studios.

VIP destination passes – featuring free and discounted attraction admissions – furnished by the Greater Fort Lauderdale Convention & Visitors Bureau.

Exciting opportunities from air consolidators – helping you earn the highest commissions possible on your clients’ cruise air.

Free cruise parking at the Port of Galveston


If you are interested in becoming an independent travel agent and join BNT Travel Group, please fill out the form or give us a call at 800-417-7010

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