Why Travel Agents Should Blog?
Successful Travel Agent Tips & Tricks
In today’s rival travel marketplace, travel professionals are working even harder to get new potential clients while keeping the ones they already have. Most of the time it leaves travel agents with little or no time to think about anything beyond replying to customers requests.
But professional travel agents know that in order to maintain long-term growth - keeping online marketing alive and updated is vital part of the successful busness plan.
According to several online marketing researches over 65% of all Travel Businesses got new potential clients through their blogs, Facebook, Instagram or Twitter pages.
Start Blogging Today
You can start a travel-related blog just like this one to create content about new destinations as well as solutions to any travel agent dilemmas. This will not only act as a nice addition to your travel agency’s website, but also build your travel agency’s credibility, allowing customers to see that you know what you are talking about. Another option is starting a blog on social media; this one is more simple, as it does not require as much writing, but still provides fresh content to current and potential customers. Everyone likes the idea of promoting their travel venture online, but just a few are spending the time making regular updates to their website, blogs and Facebook posts.
Advertise Your Brand. Promote Your Expertise
Blogging or Facebook posts will definitely help travel agents identify themselves as an authority in a specific product, destination , etc. which will lead the increasing of client's confidence as well as potential media attention to your brand.
Celebrate Your Favorite Vendors & Destinations
Travel agents who personally experienced destinations offer more value to clients than agents who don’t have that firsthand experience. Choose your preferred travel vendors like cruise lines, tour operators, sign up for their daily travel promotions and show it off to your audience using the social media platforms. Sooner or later you will get likes, comments, calls and sales.
Maintaining a travel blog and keep posting on your blog, Facebook page or your timeline that feature your favorite suppliers and destinations or recaps travel product highlights from recent travel experience demonstrate to travelers as well as potential clients that you are that travel professional who've been there, done that.
The best reason why Travel Professionals should blog is - it's free.
The basic levels of blog platforms such as WordPress, Facebook, etc are free to use.