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Become CLIA Certified

become a clia certified

What is CLIA ?


Established in 1975, Cruise Lines International Association (CLIA) is the world’s largest cruise industry trade association, providing a unified voice and leading authority of the global cruise community.  CLIA supports policies and practices that foster a safe, secure, healthy, and sustainable cruise ship environment and is dedicated to promoting the cruise travel experience.

What is a CLIA Number?

The CLIA Number is an ID number issued by Cruise Lines International Association. It’s a number for vendors to identify you as a seller of travel. You can't book travel as a travel agent without this number. The vendor recognizes the travel agency and its perks & benefits by CLIA number in the vendor's system. It works the same way as the ARC or IATA number, it’s just issued by another organization and has different barriers to entry & expenses associated with it.

Who Accepts CLIA?

CLIA is accepted everywhere in the travel industry but the airlines.

Can I receive a CLIA Identification Card from BNT Travel Group?


BNT Travel Group promotes education and growth in the travel business.  We are happy to provide our agents with a CLIA Membership Card based on certain requirements that must be met set forth by the CLIA Organization combines with BNT Travel Group.


BNT Travel Group CLIA Membership Requirements:


  • Must be an active BNT agent for at least 6 months

  • Produce $5000 and more in your commissions within a calendar year

  • Take and pass all educational courses provided by each respective cruise line

  • Submit a completed application along with the annual CLIA Membership fee


CLIA Membership Benefits:


Becoming a CLIA (Cruise Lines International Association) certified travel agent can help you demonstrate your expertise in the cruise industry and increase your credibility with clients.

  • Establish yourself as a cruise travel authority in the eyes of consumers by having Membership Card with instant industry recognition with the CLIA industry ID number

  • Reward yourself with exclusive personal travel perks and discounts (up to 50% off cruise fares), shipboard credits, and upgrades for CLIA cardholders only.

  • Preferential Pricing – Members will receive discounts on select training, certification, and cruise3sixty.

  • Priority invitations and confirmations for ship inaugurals, training seminars, FAM sailings, and CLIA-exclusive American Cruise Lines webinars.

  • Seminars at sea, plus bonus commissions redeemable at the Individual Agent Level.  The combined offers are worth up to $5000

  • Product Training Access where Agents will be able to access Integrated Member Cruise Line Product Training.

  • Preferential Registration – Members can also take advantage of preferential registration for ship inspections at cruise3sixty.

  • CLIA Member Guide. Personalized CLIA Agent Member Certificate 

  • Email news, promotions, and updates from CLIA, CLIA Member Lines, and CLIA's travel industry partners.

  • Access to Sales & Marketing Tools including Cruise Manual, FAQ Brochures, CLIA Member Line Brochure Rack, and other materials, all with customizable features.

  • Receive access to Cruise Line Member and Executive Partner commission opportunities and training

  • Receive professional development opportunities through comprehensive training and certification

    Here are the steps you can follow to become a CLIA certified travel agent:


  • Meet the eligibility requirements: To become a CLIA certified travel agent, you must be affiliated with a CLIA member travel agency and have a minimum of one year of experience selling cruises.

  • Complete the certification process: The certification process includes taking a course that covers the basics of the cruise industry, such as destinations, ships, and pricing. You will also need to pass a written exam to demonstrate your knowledge.

  • Maintain your certification: To maintain your CLIA certification, you will need to complete a certain number of continuing education credits each year and renew your certification every two years.

  • Utilize your certification: Once you have become a CLIA certified travel agent, you can use your certification to differentiate yourself from other travel agents and promote your expertise in the cruise industry. You can also access exclusive CLIA resources, such as training programs and industry events, to stay up to date with the latest developments in the cruise industry.

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